Sunday, February 21, 2016

First World War Centenary Programme and Partnership

The project I chose for this assignment is not quite a typical collaboration but it demonstrates how organizations can form partnerships and work in conjunction with one another to cover a certain topic or historical event, by creating their own separate events and programs. 2014-2018 will see many events around the world commemorating the 100th anniversary of World War I. The First World War Centenary Programme and Partnership, established in 2010, is a worldwide project with thousands of organizations (according to the website, www.1914.org, there are over 3000 not-for-profits from over 50 countries participating), led by the Imperial War Museum (IWM) in the UK, that acts as a network to connect those organizations that want to take part in the commemoration of WWI in the years between 2014 and 2018.

According to a list of participating organizations on the Programme’s website, a variety of institutions are involved in the Partnership, including museums, universities, historical societies, libraries, archives, theaters, and art galleries. All of the organizations are commemorating the 100th anniversary of World War I in their own ways, through exhibits, talks and lectures, educational programming, artistic performances, etc. The website acts as a sort of portal and forum for the Centenary commemorations as a whole, and lists these events and activities happening around the world, as well as news stories about the events. Active Facebook and Twitter accounts also give the organizations a platform to advertise themselves and share information about their programming. Through the website, organizations can also join the First World War Centenary Partnership for free and access resources and guides provided by the IWM, as well as network with other not-for-profit organizations around the world.

Because the Centenary Programme is such a huge undertaking, revolving around a pivotal point in world history, it is a high profile project with lots of participation.  At its core, though, it seems to involve more conceptual cooperation between the organizations rather than any sort of actual collaboration for specific events or programs. Each institution has its own exhibitions, events, and programs that are listed on the website. The collaborative element comes in more on the website, where the Centenary is talked about as a conceptual whole, as the world comes together to commemorate World War I. Actual collaboration may come into play more on specific anniversary days, when governments and organizations hold commemorative events in conjunction with one another.

            As an interesting side note, a press release from the IWM about the Partnership includes quotes from staff members at multiple institutions, and many state their excitement for opportunities for collaborations with other organizations—actually using the word collaboration (http://www.1914.org/wp-content/uploads/2014/03/First-World-War-Centenary-Partnership-Programme-Press-Release.pdf found at the bottom of the document). The rest of the website, especially the Events Calendar doesn’t seem to reflect the level of active collaboration suggested by these quotes. Perhaps these people were thinking more in terms of the conceptual collaboration I talked about earlier. Or maybe there is collaboration on certain events in the past, or that are yet to happen.

On the other hand, some of the participating organizations are collaborations in and of themselves. For example, there is Europeana 1914-1918 (http://www.europeana1914-1918.eu/en), which is an extension of Europeana, a digital database of the collections of multiple European institutions. The World War I-themed website offers (obviously) collections related to the War and remembrance, from places like the National Libraries of multiple countries, universities, cultural institutes, and personal collections. In the same way the Centenary Partnership website aggregates the events held by various organizations, the Europeana website aggregates items from their collections.

Successes, benefits, and drawbacks

Success of the Centenary Programme and Partnership can probably be measured best by the success of the individual organizations that are part of the partnership and whether the Programme and its website bring more attention to their exhibitions and events. This is a bit harder to track on an individual basis, but the fact that the website is actively updated and lists so many organizations demonstrates that the idea of the Centenary Partnership was successful. Leadership and coordination from a world renowned museum like IWM gives the Programme and Partnership a higher profile, allows smaller not-for-profits to benefit from the IWM’s resources and expertise, and gives interested people a central place to find out about all the commemorative activities happening throughout the world.

One obvious obstacle to any sort of actual collaboration within the Centenary Partnership is geographic. Because the First World War was a major international event, organizations across the globe are interested in commemorating it, including numerous small not-for-profits that probably do not have the resources to put together large, collaborative exhibits or programming. They can put on exhibits and programs at the same time as other institutions, on the specific anniversaries, but actual collaboration is much more difficult. The conceptual cooperation is probably the biggest factor in the Centenary Programme, as organizations can explore the same themes and commemorate the same events as others, without actively working together on a specific project.

One important benefit of the Partnership is the heightened profile that the smaller organizations can gain through association with the project. The website’s Events Calendar allows any member of the Partnership to advertise their events, programs, and activities. It is updated constantly and lists all upcoming events. For example, on the day I am writing this (February 20th), there are 9 pages of listings, including ongoing and temporary museum exhibitions, lectures, activities and workshops, and film screenings. Besides the official website, the Centenary Programme’s Facebook (https://www.facebook.com/FirstWorldWarCentenary)  and Twitter (https://twitter.com/IWM_Centenary) accounts also offer information about different organizations’ events and programs. The IWM runs both but a quick browse through each shows that multiple organizations are represented in the posts, although each site seems to post the exact same information.

Another disadvantage is the obvious bias toward organizations and events in the UK. This is understandable because the entire project is let by a British organization and may not be as well known outside of Britain. The fact that the websites that talk about the Centenary Programme or Partnership all seem to be British, including various university and governmental sites, clearly demonstrates this. The biggest exception to all-British participation seems to be the National World War I Museum in Kansas City, which has done a good job of including its events on the Calendar. A list of participating organizations on the website shows that not-for-profits from many countries have joined the Partnership, but they are not listing their events on the Calendar. Also, the website’s claim of 3000 organizations in 50 countries isn’t exactly confirmed, as only 30 countries besides the UK are searchable options on in the list of participants.

Conclusions

I believe the First World War Centenary Programme and Partnership demonstrates how cultural heritage organizations can collaborate by conceptually linking themselves together to address any sort of topic or historical event. A high-profile, international event like World War I lends itself well to a worldwide network like this. Geography, time, and other resources may prevent organizations from physically coming together to collaborate on an event or program, but a project like the Centenary Programme allows thousands of organizations to establish a higher profile for themselves and attract more visitors. The example of the Partnership could be taken on a much smaller scale, within a single country, or even a state or city, and used to commemorate local events or topics through a cooperative network Local organizations would also have an easier time actively collaborating.

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